Tips for a Better Website

Converting Website Visitors to Customers

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Tips to help you convert website visitors to customers.

The goal when creating a business website should not be solely to create visually-pleasing pages, but rather to create the most sales for your business. Presenting a beautiful site certainly doesn’t hurt business. In fact, when visitors can see that your site was designed professionally it helps build trust and shows that you care about your business and your customers. But there are other important factors you should think about.

What is a Conversion?

A visitor is “converted” when they take the action you want them to take. They buy something or take a step that […]

Avoiding Penalties from the Link Police

Link Police -- Avoiding Penalties from the Search Engines

When it comes to SEO, make it a point to ensure that your website links are safe. This very simply means that your links are honest, clean and built so that they won’t prompt Google to penalize your site. There are links which are considered spammy or low-quality in the eyes of the Google bots. There are more, but a few of the linking strategies that Google is now penalizing for are; poor quality non-contextual links, paid links and link directories & networks. I’ve never agreed with any of these strategies anyway and so I was […]

Have You Hugged Your Website Lately?


Ok, so you’re really not gonna hug your website but hopefully I got your attention. The point I’m trying to make is to care about your website! If you’re a website owner and you’re not researching and implementing ways to make your site better on some kind of consistent time-frame, you should be. I can’t say this any louder or more emphatically — websites are not like fine wine. They do not get better fermenting on a shelf and as much as you might like to think so —

Take the Vanilla OUT of Your Site Content

creative writing is like flowers flowing from your pencil

I don’t know about you but when I read a book, a website, a blog or other media I like to be informed, entertained or maybe amused. I want to feel the fear if I’m reading a thriller or mystery. Maybe I need a good case of the giggles or I might want to make myself a better person so I pick up a few self-help books. Students must read in order to become educated and parents read to their children not only to entertain them but to teach them any number of things. The list goes […]